Gio Canini appointed as WPP’s Country Manager for Belgium

Gio Canini appointed as WPP’s Country Manager for Belgium

Antwerp - 23 June 2020

WPP today announces that Gio Canini has been appointed as WPP’s Country Manager for Belgium.

Gio will oversee the growth of the WPP business and the opportunities in the Belgian market, bringing extensive experience from working with a wide variety of brands in travel, telecom, media, retail, FMCG, ICT, health and government on both agency and client side. He will combine the role with his new position as Benelux Executive Chairman for Wunderman Thompson, where he has been instrumental in driving the agency’s success in Belgium, growing its operation from 35 people to 220 through its work for large local and international clients. 

Gio first joined WPP in 2007 when These Days, the digital agency he founded with Erwin Jansen in 2001, was bought by Wunderman/Y&R. He started his career as an academic researcher at the Free University of Brussels before moving to Concentra, one of Belgium’s largest media companies, where he co-founded and led an investment fund,, that specialised in media, marketing, data and ICT.

Mark Read, CEO of WPP, said: “Gio’s entrepreneurial leadership skills are ideally suited to further develop WPP’s footprint in Belgium, whose advertising industry prides itself on innovation and has a strong creative reputation. He brings with him deep experience of delivering growth for clients in the Benelux region and extensive knowledge of a Belgian market that capitalises on its social, political and cultural position at the heart of Europe.”

About WPP

WPP is a creative transformation company. We use the power of creativity to build better futures for our people, clients and communities. For more information, visit

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About Wunderman Thompson Belgium

Wunderman Thompson is a creative transformation agency that combines the expertise of an advertising agency, a consultancy, and a technology company. This unique combination allows us to inspire ambitious brands to grow and to support them with total solutions for their customer journey, communication, (e-)commerce, consultancy, CRM, CX, data, production, and technology needs. 

To do all this we rely on our local and global expertise. We have more than 200 talented employees between our Antwerp and Brussels offices. We are the sparring partner for Samsonite, DEME, MNM, Mazda, NN, Swinkels Family Brewers, Telenet, MediaMarkt, Danone, National Lottery, Lunch Garden, Randstad, VAB, Pioneer DJ, Microsoft, Alken-Maes, Samsung, Bayer-Janssen-Ipsen, MSD and Carrefour, and many others. We also have 200,000 specialists in 90 markets worldwide to help us realize our international ambitions.

Would you like to know more? Come and meet us at Or make an appointment with Erwin Jansen, Giovanni Canini (Wunderman Thompson Antwerp) or Toon Diependaele (Wunderman Thompson Brussels).

Wunderman Antwerp was announced Agency of the Year at the Merit Awards 2018, the MIXX Awards 2018 and the Creative Belgium Awards 2018. 

Wunderman Thompson Belgium
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