TikTok moves at a discount at Carrefour Hypermarkets through Wunderman Thompson

TikTok moves at a discount at Carrefour Hypermarkets through Wunderman Thompson

Brussel - 18 augustus 2020

Surprisingly enough, a spot check revealed that school-aged children generally don’t like the content of their textbooks. That is why Carrefour Hypermarkets and Wunderman Thompson have made sure that the best lessons are printed on the covering this year.

For the Carrefour Hypermarkets Wunderman Thompson created special wrapping paper to take the TikTok moves of Belgian youths to the next level. When this paper is scanned with a smartphone, TikTok star Steffi Mercie demonstrates her dance moves in augmented reality, which the youngsters can then learn themselves. We’ll bet you anything there will be a lot of studying going on this school year!

All shoppers at a Carrefour Hypermarket between 28 August and 1 September will get this special wrapping paper for free. Even better, from 1-5 September 2020 you can get your textbooks covered for free at all points of sale. The campaign will be aired during the Hyper Back to School Weeks on Carrefour’s own communication channels (DM, social media, website...) and will also feature in Steffi Mercie’s TikTok posts.

Instagram filter: https://www.instagram.com/ar/226949698482409/

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Carrefour-TikTok-radiospot-NL.wav 4 MB


  • Agency: Wunderman Thompson Brussels 
  • Client: Carrefour Belgique
  • Client contact: Dave Froidcoeur, Audrey Lison, Ophélie Content
  • Creative Director: Sam De Volder
  • Creative team: Sébastien Ruyssen, Frederick Maes
  • Account Director: Laurence Binot
  • Account team: Conny Faymonville, Manon Wambreuse
  • Strategy: Dennis Snijders
  • Design and DTP: Valérie Henrard, Anja Van den Broeck, Georgios Leontiou
  • PR agency: Ribbon Agency 
  • AR studio: Playar


About Wunderman Thompson Belgium

Wunderman Thompson is a creative transformation agency that combines the expertise of an advertising agency, a consultancy, and a technology company. This unique combination allows us to inspire ambitious brands to grow and to support them with total solutions for their customer journey, communication, (e-)commerce, consultancy, CRM, CX, data, production, and technology needs. 

To do all this we rely on our local and global expertise. We have more than 200 talented employees between our Antwerp and Brussels offices. We are the sparring partner for Samsonite, DEME, MNM, Mazda, NN, Swinkels Family Brewers, Telenet, MediaMarkt, Danone, National Lottery, Lunch Garden, Randstad, VAB, Pioneer DJ, Microsoft, Alken-Maes, Samsung, Bayer-Janssen-Ipsen, MSD and Carrefour, and many others. We also have 200,000 specialists in 90 markets worldwide to help us realize our international ambitions.

Would you like to know more? Come and meet us at wundermanthompson.be. Or make an appointment with Erwin Jansen, Giovanni Canini (Wunderman Thompson Antwerp) or Toon Diependaele (Wunderman Thompson Brussels).

Wunderman Antwerp was announced Agency of the Year at the Merit Awards 2018, the MIXX Awards 2018 and the Creative Belgium Awards 2018. 

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